Rojo Rakotoharisoa – From Science to Finance: A Journey of Bold Reinvention
Rojo Rakotoharisoa – From Science to Finance: A Journey of Bold Reinvention
"Research, like entrepreneurship, is full of challenges, and it is these challenges that help us grow. True success is about continuing, never stopping until the goals are achieved."
These words define Rojo Rakotoharisoa, a woman whose path has taken her from scientific research to entrepreneurship and finance, always guided by ambition, resilience, and a passion for helping others achieve financial success.
From Artificial Enzyme Design to Finance: A Bold Career Shift
Her passion for science and education later brought her to Canada, where she pursued a PhD in Chemistry. Her research focused on the design of artificial enzymes to develop high-value molecules, with potential applications in the pharmaceutical industry.
However, she soon realized that bringing a scientific product to market required years of development and significant investment. Rather than staying in a project that no longer aligned with her aspirations, she pivoted towards finance, applying her analytical mindset and problem-solving skills to a new field.
A New Chapter: From Science to Wealth Management
Determined to fully embrace the world of business, Rojo transitioned into finance and wealth management, a field that combines her passion for analysis, strategy, and empowering others financially.
Today, she is an independent financial services broker, licensed in both Ontario and Quebec, where she works with families, entrepreneurs, and investors to optimize their finances and help them build and protect their wealth.
Her expertise includes:
Tax optimization strategies
Wealth creation and investment planning
Financial security and legacy planning
"I wanted the freedom to provide tailored solutions to each client without being restricted by a single financial institution. Entrepreneurship allows me to do that. For me, true freedom starts with financial independence, and the first step toward that is preparation."
Empowering Women to Take Control of Their Future
Beyond her professional success, Rojo is passionate about inspiring other women to embrace entrepreneurship and confidently navigate challenges.
"Through conversations with women around me, I’ve noticed that we often share common struggles: a fear of expressing ourselves, saying no, and navigating a world that doesn’t always align with our realities. But I believe that being a female entrepreneur isn’t about imitating an existing model—it’s about creating our own. We must learn to say no, to listen to ourselves, and to align our choices with our values."
Her advice to women hesitant to take the leap?
Don't wait to be 100% ready—just start. Confidence grows as you move forward.
Seek help and surround yourself with the right people. Success is built with the right network.
With this bold mindset, Rojo is not only building a successful business but also paving the way for other women to take their place, believe in their potential, and redefine success on their own terms.
🔗 Follow her journey and be inspired to take charge of your financial and entrepreneurial future! 🚀
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Entrepreneurial Spirit from an Early Age
Originally from Madagascar, Rojo grew up in a family where entrepreneurship was part of everyday life. Her parents owned a yogurt manufacturing business, and from a young age, she witnessed firsthand the dedication, management, and challenges involved in running a business.
"I always admired how my parents built their business. They taught me that entrepreneurship is, above all, about understanding a need and responding to it with passion and perseverance."
This mindset stayed with her when she left Madagascar at 18 years old to pursue her studies in France, specializing in computational chemistry—a field that allowed her to explore the design of innovative molecules.